Partners & Associates

The consulting staff of Strategic Outlooks has been assembled from highly experienced executives and market managers.  Each member has been a major contributor to successful organizations.

Executive Team

Dick Jensen
Managing Director

 

Dick initially founded Strategic Outlooks as O'Keefe-Jensen Associates, Inc. in 1994.  During the past 18 years, Dick has provided his beliefs and skills in marketing, organizational development and strategic planning to his client base.

Dick is extremely intelligent, a skillful communicator, and an expert in understanding one’s business and target customer. He consistently applies proven management, marketing, and strategy concepts to achieve results; something that is invaluable for companies in transition. I have worked with Dick in various capacities over the past seven years and have found his insight and recommendations to be priceless. He has been instrumental in growing my career, developing my consulting business, and helping the companies I work with succeed. Dick has proven to be an amazing resource; a competent business advisor, a motivator, and most importantly, a trusted friend.” Jeffrey Eversmann, Owner, Extet, LLC

---

Mike Fitzgerald
Senior Associate 

I can’t think of anyone who has affected my professional life more.  His strategic ability is uncanny, yet clearly linked to results.” Unfortunately, these strategic drivers stem from an inside-out perspective and actually result in a bias that can have unwanted consequences.  Mike's strategic planning is based on market behavior management techniques designed to not only create a favorable climate for success both now and into the future, but also quickly impact short-term organizational performance. Mike Villines, CA State Assemblyman, State Caucus Chairman

Our approach is designed to reduce “strategy friction” within an organization and provide the perspectives necessary to thrive in uncertain and competitive environments.  It also creates a context for extending the strategy internally through the resource-based model, which provides that firms should position themselves strategically based on their unique, valuable and inimitable resources and capabilities rather than the products and services derived from those capabilities. 

“Every time we’ve used Mike to help one of our clients, no matter what they do, he has quickly and effectively lead them to a winning strategy that changed their business.  I’ve never seen anyone quite like him.”  CEO, California four office marketing firm. 

Traditional strategic planning programs are formula based, meaning process intensive.  The very nature of this structured planning inhibits the strategic thinking that is the foundation upon which strategic actions are derived.

---

Scott Muske
Associate

Scott brings the latest technology vision of IT capabilities to the Web 2.0 environment, embedded systems development and communication handset markets.  Scott's ability to take product positions and to organize and develop successful develop & web strategies provides a strong force in today's marketing requirements.

---

Mike Whims
Associate

Mike provides over 30 years of experience in channel development and sales strategy as well as business development. 

"I believe that creating relationships and the ability to highly value each client as an individual is the key to building a lasting and repetitive business. The customers you have are your most important assets."